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Trade Show Pop Up Displays: Here's What You Need to Know Before You Get Started

Trade show pop up displays are undoubtedly one of the best ways to quickly communicate your message to your audience. These displays can be an effective way of generating new business if used properly. However, if the trade show pop up displays are not used properly there is a chance that they can drive potential customers away from your table. This, in turn, can cost you some serious business. In order to ensure that you are getting the most out of your display it is a good idea to test it out on a small target audience before using it in front of a mass amount of people. By testing, and optimizing, your trade show pop up displays you are ensuring yourself that it is extremely targeted and effective at communicating your message.

So, what are the qualities of effective trade show pop up displays? Well, for starters they are designed so that they are pleasing to the eye. They must be well put together from a graphic point of view so that people will even acknowledge it. Good trade show pop up displays will have a banner, lettering and pictures that all fit together. The colors will be closely related and will not clash with each other. In addition, the text will be a bigger size on the main points that you want to communicate. To that end, it is important to identify the main points that you want displayed on the banner. After you decide on how the graphics are going to look you must fill the display with your message. There should not be too much information on the display but there should be enough so that people get a good overview of what you are trying to say. For small trade show pop up displays there may only be room to emphasize one major point. On the other hand, there may be room for several major points on a larger board. The size of the board should closely relate to the size of your message. If you have a quick message that is just a few words, or one sentence, in length then you can get away with using a smaller board. However, if your message is multidimensional and includes several sentences then you must have a large board in order to be effective.

In order to test the effectiveness of trade show pop up displays you must set yourself some measurable goals. For example, if you set a stack of brochures right below the display make sure to count them. When the trade show is over you can check to see how many people took a brochure. This will let you know how many people, looked at and were intrigued by, your pop up display. If you met your goal then the pop up display did its job. If you fell short of your goal then you may want to change a few things around in order to optimize the display. Keep adjusting the trade show pop up displays around until you reach your goals.




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